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  • Associate Vice President, Public Relations Generalist

    RUBENSTEIN seeks a talented, motivated and dynamic Associate Vice President, Public Relations Generalist to provide strategic counsel and media relations for a variety of clients across multiple sectors including, but not limited to, non-profit, cultural institutions, sports, science, and high-profile events.


    • Craft and implement strategic, publicity-oriented media plans and communications programs for clients, involving media relations, strategic positioning and planning, message development, and influencer engagement
    • Pitch to media and execute long-range communications strategies that raise the profile of the client and its executives, securing coverage with regional and national publications
    • Efficiently write creative and effective press materials, campaign plans and communication materials
    • Serve as a day-to-day client contact, where appropriate, continually fostering client-agency relationship, building trust, and anticipating and addressing client needs
    • Cultivate, establish and maintain working relationships with all levels of national, local and trade media
    • Assist in planning and overseeing the coordination of large-scale media events, including organizing logistics, staffing and managing press
    • Draft messaging and talking points for senior management presentations, including preparing executives and talent for press interviews
    • Nimbly work well within a collaborative team account structure; actively mentor an array of junior staff and guide their ability to meet deadlines, enhance skills and cultivate media relationships
    • Oversee content creation on social media and the distribution of press materials across platforms


    • Excellent, demonstrated writing skills, with documented ability to craft press releases, media pitches, in-depth PR plans, and strategic communications materials (AP Style knowledge a plus)
    • Strong relationships with media outlets on local and national level; proven record in delivering PR results across print, online and broadcast
    • Strong communications and presentation skills with the ability to communicate with a diverse group of people and audiences; agility and versatility to stretch across client sectors, and the ability to effectively present work to colleagues and clients at all levels
    • Demonstrated proficiency and affinity for social media / digital tools and platforms, and the eagerness to learn and stay current in the digital space
    • Ability to think critically, creatively and develop new and interesting ideas
    • Ability to manage time, multi-task and move quickly with efficiency and attention to detail while ensuring deadlines are met
    • Excellent communication and interpersonal skills; focused on team success and collaboration
    • Familiarity with day-to-day tools such as PowerPoint, MuckRack, Cision, Meltwater, etc.


    • 6+ years of client and media relations experience at a PR agency or on an in-house communications team is required
    • College degree required – preferred focus in Communications, Journalism, English or a related field

    The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of the incumbent in this position. This job description is subject to change as the needs and requirements of the job change. Salary commensurate with experience.  We offer a competitive benefits package. All job offers are contingent on successful completion of a reference check. Rubenstein is an equal opportunities employer and values diversity. EOE/AA/M/F/V/D/SO.


We are always looking for talented professionals to join our team. Drop us a line by submitting your resume and cover letter

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Explore Our Office

We Are Rubenstein

Getting in the giving spirit with our client @singforhope, which just launched its inaugural #SingforHopeHolidayCatalog filled with gifts that give back, including a makeup lesson with a Kinky Boots star, vocal lessons with Broadway or Opera singers, and private Zoom performances by Renée Fleming, Lea Salonga or Tituss Burgess. 100% of proceeds support working artists and bring Sing for Hope’s programming to communities globally. Check out their page for more info. ...

We are proud to support #walkthevote, a national movement now underway to encourage voter participation through socially distanced parades, particularly in swing states. To date, #walkthevote has organized festive, community-wide voting parades in 42 cities and 10 states across the country, bringing voters together to deliver their ballots in a safe, secure, and fun way. To learn more, visit: ...

Our client @dwyanewade is committed to supporting diversity in the brewing industry through his partnership with Budweiser and together they have created a nationwide scholarship program for Black students to enter the brewing industry, which is named in honor of Natalie Johnson who is Anheuser-Busch’s first Black female Brewmaster at its St. Louis brewery. Budweiser released a film called “Brewing Change” which culminates with Dwyane announcing the scholarship to Natalie Johnson. ...

Excited to announce @dwyanewade as one of the cover stars for this year’s #TIME100 List alongside actress and wife @gabunion. Congrats to Dwyane and Gabrielle on their exemplary work as parents and advocates of the LGBTQ+ community and the Black Lives Matter movement. ...

We are proud to continue our work with @TIME on their first-ever #TIME100 broadcast special revealing the pioneers, artists, icons, and titans who made the 2020 #TIME100 list. Tune in tonight at 10|9c on ABC. ...

Our client @cp3 is the Co-Chair of @whenweallvote and will be interviewing @michelleobama today on @nike’s IG Live. Tune in at 5:45 PM ET to learn more about the importance of National Voter Registration Day! ...

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We are proud to have worked on the campaign for such an important film about a truly iconic place @apollotheater.

Reaching new heights with @davidblaine #ascension ...

Welcome back @themuseumofmodernart! We were proud to help MoMA reopen safely this week. Pictured is a special installation of the iconic “I ♥️ NY” logo (1976), designed by Milton Glaser, a symbol of hope and enduring love for the City and New York State for more than 40 years, and used to promote travel to the entire state. @iloveny ...

“We’re going to keep going with New York City if that’s all right with you.” Thrilled to help @jerryseinfeld share his take on our city’s future (spoiler: it’s not dead) in the @nytimes today. ...

Congratulations to @melvammillernyc, who has been appointed CEO of @abetterny. In her new role, Melva will work closely with ABNY Chairman Steven Rubenstein on programs and collaborative efforts to respond to the challenges our City and communities face during this unprecedented time. ...

So excited for our client Leslie Jones to host the 2020 Emmy Awards Nominations! ...

We’re so proud to work with Dwyane Wade and Chris Paul on the launch of their Social Change Fund. ...

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An initiative by @abetterny and @tishmanspeyer

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Today is #GivingTuesdayNow, a day of global solidarity, unity and giving in response to the COVID-19 crisis. Our clients @newyorkcares, @reprorights, @ujafedny, @metopera, @childmindinstitute, @curealzheimers, @onepulseorg, @kellycaresfoundation, @fisherhousefdtn, @intrepidmuseum, and @museumjewishheritage are among the organizations participating. These nonprofits do so much -- we are inspired today and every day by their commitment! ...

Happy Anniversary, @ninaspezz!

Some of my @rubeinsta colleagues surprised me via zoom to celebrate my anniversary. 🎉😭🥂❤️ Over the past 10 years, I have loved going into the office way more days than I have not. And it’s the place I am eager to return to most.

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