See Where We’ve Been. Imagine Where We’re Going.
Our founder, Howard J. Rubenstein, founded the firm in 1954 at his mother’s kitchen table after dropping out of Harvard Law School. He loved helping people tell their stories, and he envisioned a publicity practice rooted in integrity. Within a few years, he built a business on trust, relationships, and results – working with everyone from Presidents to Popes.
Take a look through our history. Chances are, if it happened, RUBENSTEIN was there.
Launch of George
1995Launch of George
1995George, a monthly political magazine that was “Not Just Politics As Usual” was founded and edited by John F. Kennedy Jr. It was published from 1995 to 2001.
Paramount Pictures 100th Anniversary
2012Paramount Pictures 100th Anniversary
2012Paramount Pictures gathered some of its biggest stars to celebrate its 100th birthday.
Museum of Jewish Heritage
1997Museum of Jewish Heritage
1997The Museum of Jewish Heritage – A Living Memorial to the Holocaust is dedicated by dignitaries and Holocaust survivors including Elie Wiesel.
New Year’s Eve in Times Square
2016New Year’s Eve in Times Square
2016Celebrating New Year’s Eve in Times Square with longtime clients Countdown Entertainment and the Times Square Alliance.
“Saturday Night Live” Returns
2020“Saturday Night Live” Returns
2020“Saturday Night Live” returned for its 46th season during the Covid-19 pandemic
President Obama, Cardinal Egan, Mayor Dinkins, and Howard J. Rubenstein
2008President Obama, Cardinal Egan, Mayor Dinkins, and Howard J. Rubenstein
2008President Obama, Cardinal Egan, Mayor Dinkins, and Howard J. Rubenstein at the 2008 Alfred E. Smith Memorial Foundation Dinner.
The Center for an Urban Future’s 2021 Spirit of New York Award
2021The Center for an Urban Future’s 2021 Spirit of New York Award
2021The Center for an Urban Future honored Steven Rubenstein and Melva Miller with the 2021 Spirit of New York Award for their work on a multi-year campaign in partnership with community-based organizations to ensure all New Yorkers were counted in the 2020 Census.
Little Island at Pier 55
2021Little Island at Pier 55
2021Little Island at Pier 55, a new 2.4 acre public park and performance venue, opened on the Hudson River.
Steven Rubenstein named Chair of ABNY
2018Steven Rubenstein named Chair of ABNY
2018Steven Rubenstein (pictured here with Eric Adams) was named Chair of the Association for a Better New York (ABNY) and the ABNY Foundation, the civic non-profit dedicated to making New York City a better place to live, work and visit.
ABNY Census 2020
2019ABNY Census 2020
2019Under the leadership of Association for a Better New York Chair Steven Rubenstein and CEO Melva Miller, ABNY led a successful multi-year campaign that brought together a coalition of government, corporate, and community-based partners to help New York fight for a fair and accurate 2020 Census count. Their efforts helped New York achieve a count that far exceeded expectations despite the unprecedented challenges of the Covid-19 pandemic and a hostile administration in Washington, saving a seat in Congress and ensuring billions in additional federal dollars that will benefit New Yorkers in the decade to come.
Breakthrough Starshot Press Event at One World Observatory
2016Breakthrough Starshot Press Event at One World Observatory
2016Russian billionaire and Internet entrepreneur, Yuri Milner, and Stephen Hawking, English theoretical physicist and Cambridge University professor atop One World Trade Center in New York City before the “Breakthrough” press event unveiling a plan to develop tiny robotic probe “nanocrafts” that could travel to stars outside the solar system.
4 World Trade Center
20124 World Trade Center
20124 World Trade Center under construction with one of the reflecting pools of the National September 11 Memorial in the foreground.
Diana Ross Playground
1984Diana Ross Playground
1984Diana Ross, Mayor Koch, Henry J. Stern (City Commissioner of Parks and Recreation), unidentified woman, and Howard at a press conference announcing plans for the Diana Ross Playground in Central Park.
1976 Democratic National Convention
19761976 Democratic National Convention
1976Welcome Rally at Seventh Avenue and 52nd Street for Jimmy Carter on July 10, 1976 two days before the start of the Democratic National Convention in New York City.
Early days of ABNY
1971Early days of ABNY
1971Howard discusses the beginnings of the Association for a Better New York (ABNY) and its growth.
Uniformed Sanitationmen’s Association & Governor Rockefeller
1970Uniformed Sanitationmen’s Association & Governor Rockefeller
1970Governor Nelson Rockefeller receives the endorsement of the Uniformed Sanitationmen’s Association during his 1970 gubernatorial campaign. Left to right: John DeLury (President, Uniformed Sanitationmen’s Association), Louis J. Lefkowitz (New York Attorney General), Governor Rockefeller, and Howard Rubenstein.
From Garbage Men to Sanitation Men
1968From Garbage Men to Sanitation Men
1968During the 1968 New York City sanitation strike, John DeLury, the President of the Uniformed Sanitationmen’s Association, was thrown in jail for refusing to call off the strike. DeLury hired Howard from jail to represent the union and Rubenstein undertook a media campaign to change the public’s perception of “garbagemen” and the motivation behind their refusal to work.
Vito Battista & United Taxpayers Party
1960Vito Battista & United Taxpayers Party
1960Supporters of the United Taxpayers Party and New York City Assemblyman Vito Battista (with camel) protest at City Hall against Mayor Wagner’s proposed budget, 1960. Battista, who ran for mayor six times between 1957 and 1977, often used animal-themed stunts (monkeys, stuffed alligator) to generate media attention.
David Letterman & USO
2016David Letterman & USO
2016David Letterman, Barack Obama, and Michelle Obama at the celebration of the 75th Anniversary of USO and Military Achievement Month. The Obamas and Letterman were also joined by Jon Stewart at the event in Joint Base Andrews in Maryland. Closing his remarks, Letterman said: “You are in store tonight for what will be … the best show in the United States…except maybe ‘Hamilton.”
Real Estate Publicity
1960Real Estate Publicity
1960Howard discusses the nature of real estate publicity at the start of his career and his approach to helping clients.
New York City on the Brink of Bankruptcy
1975New York City on the Brink of Bankruptcy
1975Listen to Howard’s recollections about the 1975 New York City financial crisis and the city’s narrow escape from bankruptcy.
Koch, Cuomo, Rubenstein
1984Koch, Cuomo, Rubenstein
1984Mayor Koch, Howard, and Governor Mario Cuomo celebrate at the 30th anniversary of Howard J. Rubenstein and Associates at Tavern on the Green in Central Park.
Mayor Koch & Howard
1980Mayor Koch & Howard
1980Howard confers with Mayor Koch at an unidentified groundbreaking ceremony.
Helmsleys & Howard
1980Helmsleys & Howard
1980Howard meets with Leona and Harry Helmsley during construction of a Helmsley property.
Intrepid Sea, Air & Space Museum
1982Intrepid Sea, Air & Space Museum
1982Visitors mill about the deck of the newly opened The Intrepid Sea, Air & Space Museum at Pier 86, West 46th Street. As the New York Times reported in 1982, the decommissioned aircraft carrier was “[r]escued from a scrapyard and refitted at a cost of $22 million… [it] is expected to attract 1.4 million visitors in its first year as a floating museum.”
New York Post
1993New York Post
1993After several years of tumult, Rupert Murdoch’s News Corp repurchased the New York Post in 1993 ushering in a new period of stability for the newspaper. Murdoch had been forced to sell the paper in 1988 due to media cross-ownership regulations.
The New York Harley
1979The New York Harley
1979Groundbreaking ceremony for The New York Harley – a Helmsley Hotel at 212 E 42nd Street designed by the architectural firm of Emery Roth & Sons. Holding the shovel (left to right): unidentified, New York City Comptroller Harrison J. Goldin, Harry Helmsley, three unidentified men, and Lewis Rudin. The New York Harley was one of four hotels under construction in New York City in 1979 and reflected a record-setting rise in tourist visitors and conventions.
Yankees & RUBENSTEIN
1970Yankees & RUBENSTEIN
1970Howard speaks about the origins of Rubenstein’s representation of Steinbrenner and the Yankees.
Reopening of Yankee Stadium
1976Reopening of Yankee Stadium
1976After being closed in 1974 and 1975 for renovations, Yankee Stadium re-opened its doors in April 1976. As the New York Times reported, “George Steinbrenner, general partner of the Yankees, banging on the soft grass near home plate, was even more optimistic than the Mayor about the city’s investment in Yankee Stadium. He said, “We’re doing great right now and the better we do the better the city will do.” … At one point, as Mayor Beame went to bat, with the Municipal Service Administrator, John T. Carroll, pitching and [Bronx Borough President Robert Abrams] umpiring behind the plate, a construction worker bellowed to the pitcher: “Stick it in his ear,” a comment that is regarded as routine conversation in the home of the Bronx cheer.”
Weight Watchers 10th Anniversary
1973Weight Watchers 10th Anniversary
1973The New York Times obituary for Weight Watchers’ co-founder, Jean Nidetch, noted: “In 1973, 16,000 Weight Watchers jammed Madison Square Garden for the group’s 10th anniversary. It was like a revival. Bob Hope, Pearl Bailey and Roberta Peters were there, but the star, in a drift of white chiffon, was Mrs. Nidetch.” Regular television appearances with Johnny Carson, best-selling books, lectures, and radio appearances elevated the profile of Weight Watchers which was sold in 1978 to the H.J. Heinz Company for $71.2 million.
Smile for a Better New York
1972Smile for a Better New York
1972Lewis Rudin, two unidentified individuals and Howard Rubenstein wearing “Smile for a Better New York” buttons.
ABNY’s Operation Clean Sweep
1971ABNY’s Operation Clean Sweep
1971Operation Clean Sweep was the first campaign undertaken by the Association for a Better New York (ABNY) and the stunt landed the organization on the front page of the New York Times (March 24, 1971): “Some of the city’s most prominent businessmen played street sweeper for a few minutes yesterday to begin a private program to clean midtown streets. The program, sponsored by the new Association for a Better New York, is backed by the owners of 40 percent of midtown buildings, who have pledged that their janitorial staffs will use brooms and vacuum cleaners to clear trash and litter at least once a day. … The new program was planned by the association—formed last month around a core group of the city’s largest real estate men—in cooperation with the Sanitation Department and three unions.
Mayor Wagner and NYC Politicians
1957Mayor Wagner and NYC Politicians
1957Ribbon cutting for campaign headquarters of New York Supreme Court Justice Murray T. Feigen, 1957. Left to right: Mayor Robert F. Wagner Jr., Comptroller Lawrence Gerosa, Brooklyn Borough President John Cashmore, Judge Murray Feiden, Councilman Joseph Sharkey, Brooklyn District Attorney Edward Silver, Tammany Hall boss Carmine DeSapio, and President of New York City Council Abe Stark.
Senator John F. Kennedy in Brooklyn
1960Senator John F. Kennedy in Brooklyn
1960Senator John F. Kennedy at New York City Council campaign event for George H. Hearn in Bay Ridge, Brooklyn, 1957. Hearn won the election handily and in a letter to Kennedy now at the JFK Library wrote: “I attribute my margin of victory, that being over 5,000 votes, to your personal appearance on my behalf.”
Breakthrough Prize Ceremony
2015Breakthrough Prize Ceremony
2015Actress Hilary Swank, professor Helen Hobbs and Facebook founder and CEO Mark Zuckerberg at the 2016 Breakthrough Prize Ceremony on November 8, 2015 at NASA’s Ames Research Center in Mountain View, California. Over $21 million in prize money was distributed to scientists and mathematicians in the Silicon Valley initiative founded by Sergey Brin, Anne Wojcicki, Yuri and Julia Milner, and Mark Zuckerberg and Priscilla Chan. As the Breakthrough Prize website notes: “Since its inception in 2012, the Breakthrough Prize has awarded close to $200 million to honor paradigm-shifting research in the fields of fundamental physics, life sciences, and mathematics.”
The Wall Street Journal
2015The Wall Street Journal
2015News Corp. Chairman and CEO Rupert Murdoch at The Wall Street Journal’s 2016 WSJDLive event in Laguna Beach, California. WSJDLive “brings together CEOs, founders, investors and luminaries from around the world to set the global tech agenda.”
Topping Out of 3 World Trade Center
2016Topping Out of 3 World Trade Center
2016Silverstein Properties Chairman Larry A. Silverstein is joined by approximately 1,000 union construction workers and leading New York government, civic and business officials at a topping out ceremony marking the completion of concrete construction for the new 3 World Trade Center. As Larry Silverstein noted: “Today we celebrate New York’s construction workers whose dedication and determination have helped us reach this great milestone. It also reminds us of how far we have come: 3 WTC will be the newest addition to a neighborhood that has been amazingly transformed and revitalized over the past 15 years. With two spectacular new train stations, hundreds of new shops and restaurants, parks and tens of thousands of new residents, Downtown has clearly become New York’s most exciting live-work community.”
Michelle Obama & CUNY
2016Michelle Obama & CUNY
2016Michelle Obama at the 2016 commencement of City College of New York, the senior college of the City University of New York system. In her commencement address to the 3,848 graduates the First Lady said: “Here in America, we don’t give in to our fears. We don’t build up walls to keep people out because we know that our greatness has always depended on contributions from people who were born elsewhere but sought out this country and made it their home.”
60th Anniversary of RUBENSTEIN
201460th Anniversary of RUBENSTEIN
2014New York Yankees congratulate Howard and Steven at Yankee Stadium on the 60th anniversary of Rubenstein.
Jacqueline Kennedy Onassis & The Urban Center
1980Jacqueline Kennedy Onassis & The Urban Center
1980In 1980 The Municipal Art Society of New York (MAS) signed a long-term lease with Harry B. Helmsley for the Villard Houses designed in 1884 by McKim, Mead & White. For the next 30 years MAS ran The Urban Center at 455 Madison Avenue as a meeting and exhibition space focused on urban planning, historic preservation, and architecture. MAS members Doris C. Freedman, Fred Papert, and Jacqueline Kennedy Onassis speak with Howard outside of the Villard Houses.
King Kong on Empire State Building
1983King Kong on Empire State Building
1983In 1983 for the commemoration of the 50th anniversary of the original King Kong movie, Howard arranged for a giant (80 ft.) King Kong to be attached to The Empire State Building. Listen to Howard discuss the biggest stunt of his career.
Mayor Dinkins and Rubenstein
1990Mayor Dinkins and Rubenstein
1990Front-page of the New York Post featuring Mayor Dinkins and Howard, September 25, 1990.
David Blaine at Lincoln Center
2006David Blaine at Lincoln Center
2006Magician David Blaine spent seven days inside of an eight-foot sphere of water for his “Drowned Alive” stunt at Lincoln Center.
ABNY Press Release
1973ABNY Press Release
1973ABNY press release announcing publication of “What You’ll Miss If You Don’t Live in New York.”
Howard J. Rubenstein in 1954
1954Howard J. Rubenstein in 1954
1954Howard J. Rubenstein Associates was launched by Howard from his parents’ kitchen in Brooklyn in 1954 shortly after dropping out of Harvard Law School during his first semester. Listen to Howard speak about his return to Brooklyn and his start in public relations.
Eagle Academy Foundation & Hillary Clinton
2016Eagle Academy Foundation & Hillary Clinton
2016Hillary Clinton delivers the keynote address at a 2016 fundraising breakfast for the Eagle Academy Foundation. As a U.S. Senator Clinton played an instrumental role in getting the first Eagle Academy in the Bronx off the ground in 2004.
Samuel Rubenstein at Herald Tribune Office in Brooklyn
1940Samuel Rubenstein at Herald Tribune Office in Brooklyn
1940Samuel Rubenstein was a crime reporter who introduced his son, Howard J. Rubenstein, to journalism at a young age and mentored him at the start of his career in public relations. Listen to Howard discuss watching his father at the Herald Tribune office in Brooklyn dictate articles over the telephone.
Steinbrenner, Murdoch, Rubenstein
1984Steinbrenner, Murdoch, Rubenstein
1984George Steinbrenner, Howard, and Rupert Murdoch converse at the 30th anniversary of Howard J. Rubenstein and Associates at Tavern on the Green in Central Park. As the New York Post reported: “The powerful who run New York swapped inside talk and jokes at the glittering bash, where more than 1,400 guests munched delectables ranging from sushi to Tex-Mex. Among the others swapping tales of the past were George Steinbrenner, Abe Beame, real estate magnates Lewis Rudin, Larry Silverstein and John Tishman, and city Controller Harrison Goldin.”
Office at 26 Court Street, Brooklyn
1956Office at 26 Court Street, Brooklyn
1956The first office of Howard J. Rubenstein Associates was at 26 Court Street in Brooklyn. Rent was $45 a month. Listen to Howard describe his attempt to sub-lease an outer room in his “tiny office.”
Mark Zuckerberg & Jerry Seinfeld
2016Mark Zuckerberg & Jerry Seinfeld
2016Facebook founder and CEO Mark Zuckerberg and Jerry Seinfeld having coffee at Facebook headquarters inside of a 1957 Chevy Bel Air the company converted into a meeting room. Seinfeld was at Facebook to partipate in Zuckerberg’s first live Q&A.