RUBENSTEIN named agency of record for The Coalition for NYC Hospitality & Tourism Recovery
New York City (May 19, 2020) – RUBENSTEIN, the strategic communications and reputation management firm, today announced it has been selected to lead communications for NYC & Company’s Coalition for NYC Hospitality & Tourism Recovery.
An initiative of NYC & Company, the official destination marketing organization and convention and visitors bureau for the five boroughs of New York City, the Coalition was formed to restore New York City’s brand locally and beyond, and safely engage, mobilize and champion all sectors of its tourism economy once the City begins to emerge from the Covid-19 pandemic. RUBENSTEIN, which has made its home in New York City for over 65 years, will provide strategic counsel, integrated communications, and media relations support, and is working in partnership with State and City government as part of the program.
“As much as we all love a good Zoom, you can feel how much people want to see each other, share experiences in person, enjoy culture, eat at restaurants, go to shows, see and touch new things, and travel. That day will come again,” said RUBENSTEIN’s President, Steven Rubenstein. “The Coalition for NYC Hospitality & Tourism Recovery – leveraging the wisdom and experience of New York’s diverse institutions and communities – is hard at work to prepare for that time and help make it possible. We are proud to be a part of the effort charting the path back for businesses, New Yorkers, and visitors.”
“As we began to consider how we could reopen New York City safely, we knew we needed a trusted partner to help us think through the unprecedented challenges facing our City and businesses throughout the five boroughs,” said Fred Dixon, NYC & Company President and CEO. “We know from working with RUBENSTEIN in the past that the firm has deep experience with New York’s industries, nonprofits, and civic communities, and we are excited to work with them to inspire people locally and around the world to return to our great City.”