What We Do

We help our clients shape what they do, what they say, and what the world says about them.

With a roster of 400 clients representing leaders and groundbreakers across industries, we partner on some of the most interesting projects imaginable – from life-saving research to celebrity red carpet events to complex global crises.

Sectors

SECTOR EXPERTISE

Arts & Culture

We project global events and manage communications for world-class cultural organizations. In addition to conceiving and executing openings, galas, and premieres, we keep our clients in the news through coverage that conveys the dynamism of their programs, draws attention to their missions, and enhances their visibility among funders.

Metropolitan Opera • Museum of Modern Art • The Whitney • Gagosian • Heritage Auction House • Tarisio Auction House • Detroit Institute of Arts • Boston Symphony Orchestra • The Broadway League • Carnegie Hall Corporation

Arts & Culture

We project global events and manage communications for world-class cultural organizations. In addition to conceiving and executing openings, galas, and premieres, we keep our clients in the news through coverage that conveys the dynamism of their programs, draws attention to their missions, and enhances their visibility among funders.

Metropolitan Opera • Museum of Modern Art • The Whitney • Gagosian • Heritage Auction House • Tarisio Auction House • Detroit Institute of Arts • Boston Symphony Orchestra • The Broadway League • Carnegie Hall Corporation

Civic & Nonprofit

When Howard Rubenstein founded the firm, he said: “If it matters to New York, it matters to us.” We’ve expanded this to say “If it matters to our global clients, it matters to us.” We help policymakers and philanthropists, businesses and nonprofits, educators and religious leaders strengthen communities and improve lives.     

ALS Association Greater New York • Brooklyn Botanic Garden • Center for Reproductive Rights • Citizens Budget Commission • City Harvest • Little Island  • National Asian Pacific American Women’s Forum • No Kid Hungry by Share our Strength • NYC & Company • One Mind • Partnership for New York City • Statue of Liberty/Ellis Island Foundation • The ZAC Foundation

Civic & Nonprofit

When Howard Rubenstein founded the firm, he said: “If it matters to New York, it matters to us.” We’ve expanded this to say “If it matters to our global clients, it matters to us.” We help policymakers and philanthropists, businesses and nonprofits, educators and religious leaders strengthen communities and improve lives.     

ALS Association Greater New York • Brooklyn Botanic Garden • Center for Reproductive Rights • Citizens Budget Commission • City Harvest • Little Island  • National Asian Pacific American Women’s Forum • No Kid Hungry by Share our Strength • NYC & Company • One Mind • Partnership for New York City • Statue of Liberty/Ellis Island Foundation • The ZAC Foundation

Corporate & Financial Services

We combine expertise in financial services and corporate communications with a holistic view of our clients’ professional, personal and philanthropic lives. Through this lens, we navigate complicated situations, deals and crises; advise on media strategy; and promote our clients to their most important audiences.

Bill Gates Investments/Cascade • CapWealth Advisors • Engine No. 1 • Elliott Management • Estee Lauder •  Garda Capital • JP Morgan Chase • Loews • True Wind Capital • Stop & Shop • Stripes • Universa Investments L.P. • ValueAct Capital • webAI 

Corporate & Financial Services

We combine expertise in financial services and corporate communications with a holistic view of our clients’ professional, personal and philanthropic lives. Through this lens, we navigate complicated situations, deals and crises; advise on media strategy; and promote our clients to their most important audiences.

Bill Gates Investments/Cascade • CapWealth Advisors • Engine No. 1 • Elliott Management • Estee Lauder •  Garda Capital • JP Morgan Chase • Loews • True Wind Capital • Stop & Shop • Stripes • Universa Investments L.P. • ValueAct Capital • webAI 

Crisis

From local environmental disasters to global public health emergencies, and from personal conduct to international data breaches, we counsel our clients on the right actions to take and the messages to communicate to reduce the intensity of a crisis and protect their reputations.

(Due to the confidential and sensitive nature of these engagements, we do not list our crisis clients).

Crisis

From local environmental disasters to global public health emergencies, and from personal conduct to international data breaches, we counsel our clients on the right actions to take and the messages to communicate to reduce the intensity of a crisis and protect their reputations.

(Due to the confidential and sensitive nature of these engagements, we do not list our crisis clients).

Education

We’re skilled at generating positive exposure for faculty, research and programs; reaching students and engaging alumni; supporting fundraising; managing crises; navigating land-use issues; and connecting schools with their surrounding communities.

Cornell Law School • Hunter College Foundation, Inc. • NYU Abu Dhabi • St. John’s University

Education

We’re skilled at generating positive exposure for faculty, research and programs; reaching students and engaging alumni; supporting fundraising; managing crises; navigating land-use issues; and connecting schools with their surrounding communities.

Cornell Law School • Hunter College Foundation, Inc. • NYU Abu Dhabi • St. John’s University

Energy & Infrastructure

Our integrated strategies for engineering firms, utilities, alternative energy providers, aviation concerns, mass transit initiatives, contractors, and trade associations, speak to multiple stakeholders, authorities, and jurisdictions. As communications partners, we help build and activate community and business coalitions that support the need for 21st Century infrastructure.

Brookhaven Rail Terminal • General Contractors Association of New York • NY Waterway • SUEZ • Propel NY Energy

Energy & Infrastructure

Our integrated strategies for engineering firms, utilities, alternative energy providers, aviation concerns, mass transit initiatives, contractors, and trade associations, speak to multiple stakeholders, authorities, and jurisdictions. As communications partners, we help build and activate community and business coalitions that support the need for 21st Century infrastructure.

Brookhaven Rail Terminal • General Contractors Association of New York • NY Waterway • SUEZ • Propel NY Energy

Entertainment

Our team has helped establish some of the most influential brands in entertainment including film and television studios; executives, producers, and creators; and festivals and events. With experience across the industry, we design and produce sophisticated campaigns, advance new ideas, and champion causes our clients care about.

Broadway Video Group • Concord Music Publishing • Countdown Entertainment/Times Square New Year’s Eve • HBO Corp. • Jerry Seinfeld • Worldwide Pants/”My Next Guest Needs No Introduction” • Paramount Pictures • Warner Bros. • Scott Brothers Entertainment • New 42

Entertainment

Our team has helped establish some of the most influential brands in entertainment including film and television studios; executives, producers, and creators; and festivals and events. With experience across the industry, we design and produce sophisticated campaigns, advance new ideas, and champion causes our clients care about.

Broadway Video Group • Concord Music Publishing • Countdown Entertainment/Times Square New Year’s Eve • HBO Corp. • Jerry Seinfeld • Worldwide Pants/”My Next Guest Needs No Introduction” • Paramount Pictures • Warner Bros. • Scott Brothers Entertainment • New 42

Health & Science

From grassroots care providers to national hospitals, major philanthropies to global research institutions, we help our clients save lives and improve population health. And we ensure our clients’ institutions are recognized for groundbreaking scientific discoveries, institutional innovation and excellence.

Albert & Mary Lasker Foundation • Alzheimer’s Drug Discovery Foundation • Breakthrough Prize Foundation • Cure Alzheimer’s Fund • Child Mind Institute • Hospital for Special Surgery • International Society for Autism Research • NewYork-Presbyterian • Emerest Health LLC

Health & Science

From grassroots care providers to national hospitals, major philanthropies to global research institutions, we help our clients save lives and improve population health. And we ensure our clients’ institutions are recognized for groundbreaking scientific discoveries, institutional innovation and excellence.

Albert & Mary Lasker Foundation • Alzheimer’s Drug Discovery Foundation • Breakthrough Prize Foundation • Cure Alzheimer’s Fund • Child Mind Institute • Hospital for Special Surgery • International Society for Autism Research • NewYork-Presbyterian • Emerest Health LLC

Legal

Raising the media profiles of law firms is one of our specialties. In addition to increasing the visibility of partners and attorneys in trade publications, we promote targeted practice areas – such as real estate, bankruptcy, trusts and estates, tax, and intellectual property – across media verticals.

Media

We’ve helped top publishers launch new brands and develop defining events that transcend the challenges of representing media to the media. We’re skilled at amplifying stories and giving them “legs” – getting print coverage on TV, moving TV coverage online, and making web content more discoverable and sharable. We also serve as trusted advisors to media executives.

News Corp. • New York Post • TIME 100 • Dow Jones

Media

We’ve helped top publishers launch new brands and develop defining events that transcend the challenges of representing media to the media. We’re skilled at amplifying stories and giving them “legs” – getting print coverage on TV, moving TV coverage online, and making web content more discoverable and sharable. We also serve as trusted advisors to media executives.

News Corp. • New York Post • TIME 100 • Dow Jones

Real Estate

We help commercial and residential real estate companies build and protect their reputations throughout the United States, Asia, Latin America, and Europe. We advise from every facet of the industry on media, marketing, and strategic positioning to maneuver in the marketplace and withstand market forces.

L&L Holding Company   • Tishman Speyer • Vornado Realty Trust • A&E Real Estate • JBG Smith • Breakthrough Properties • Greenpoint Manufacturing and Design Center

Real Estate

We help commercial and residential real estate companies build and protect their reputations throughout the United States, Asia, Latin America, and Europe. We advise from every facet of the industry on media, marketing, and strategic positioning to maneuver in the marketplace and withstand market forces.

L&L Holding Company   • Tishman Speyer • Vornado Realty Trust • A&E Real Estate • JBG Smith • Breakthrough Properties • Greenpoint Manufacturing and Design Center

Sports

We understand the complex interplay between leagues, owners, athletes, stadiums, fans, networks, brands, civic leaders, and the media. We’ve opened significant venues, promoted big events, announced major transactions, handled crucial negotiations, and managed a historic Super Bowl bid. We also serve as spokespeople for team management and star athletes. 

Chris Paul • Dwyane Wade • New York Yankees • Trail Drive Management Corp./Dickies Arena • USTA • Gotham FC • Figure Skating in Harlem

Sports

We understand the complex interplay between leagues, owners, athletes, stadiums, fans, networks, brands, civic leaders, and the media. We’ve opened significant venues, promoted big events, announced major transactions, handled crucial negotiations, and managed a historic Super Bowl bid. We also serve as spokespeople for team management and star athletes. 

Chris Paul • Dwyane Wade • New York Yankees • Trail Drive Management Corp./Dickies Arena • USTA • Gotham FC • Figure Skating in Harlem

Technology

In an industry focused on challenging the status quo, we create communications strategies that help entrepreneurs and investors grow businesses, minimize risks, and cope with problems. From early-stage to mature tech companies, and from Bay Area to Silicon Alley and beyond, we help clients navigate sweeping changes in the industry and create mainstream demand for visionary technologies.

Uber • Zilingo

Technology

In an industry focused on challenging the status quo, we create communications strategies that help entrepreneurs and investors grow businesses, minimize risks, and cope with problems. From early-stage to mature tech companies, and from Bay Area to Silicon Alley and beyond, we help clients navigate sweeping changes in the industry and create mainstream demand for visionary technologies.

Uber • Zilingo
See our CLIENTS and SERVICES

Services

Strategic Counsel

We help our clients think through pressing challenges and opportunities to build and protect their reputations with authenticity and integrity.

Strategic Counsel

We help our clients think through pressing challenges and opportunities to build and protect their reputations with authenticity and integrity.

RUBENSTEIN/Next

Leaders have an array of difficult decisions to make about reactivating their businesses in an uncertain environment. Our specialized advisory service leverages decades of knowledge, experience, and reach to help companies recover, reopen and renew connections to key audiences.

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RUBENSTEIN/Next

Leaders have an array of difficult decisions to make about reactivating their businesses in an uncertain environment. Our specialized advisory service leverages decades of knowledge, experience, and reach to help companies recover, reopen and renew connections to key audiences.

Crisis Planning and Management

By looking for reputational threats, we’re able to map out strategies and responses before issues arise. In a crisis, we work around the clock to protect our clients’ reputations.

Crisis Planning and Management

By looking for reputational threats, we’re able to map out strategies and responses before issues arise. In a crisis, we work around the clock to protect our clients’ reputations.

Media Relations

Our teams are in daily contact with reporters, editors, and content creators across sectors. Our strong media relationships benefit clients proactively, reactively and in times of crisis.

Media Relations

Our teams are in daily contact with reporters, editors, and content creators across sectors. Our strong media relationships benefit clients proactively, reactively and in times of crisis.

Digital

A dedicated team helps clients build their digital presence, develop content, and distribute it strategically across earned, owned, paid, and social media to amplify narratives and engage with audiences.

Digital

A dedicated team helps clients build their digital presence, develop content, and distribute it strategically across earned, owned, paid, and social media to amplify narratives and engage with audiences.

Content

Our dedicated writing and creative team develop annual reports, marketing materials, white papers, web copy, case statements, and social content to connect clients to their most important audiences.

Content

Our dedicated writing and creative team develop annual reports, marketing materials, white papers, web copy, case statements, and social content to connect clients to their most important audiences.

Online Reputation Management

With optimized platforms and content, and ongoing monitoring and analysis, we help clients control their message online and improve search results.

Online Reputation Management

With optimized platforms and content, and ongoing monitoring and analysis, we help clients control their message online and improve search results.

Messaging and Brand Positioning

Our brand messaging team helps crystalize each client’s value proposition and craft campaigns and content to advance it.

Messaging and Brand Positioning

Our brand messaging team helps crystalize each client’s value proposition and craft campaigns and content to advance it.

Media Training

We give people the skills and confidence to take control of any interview and communicate effectively in a variety of settings.

Media Training

We give people the skills and confidence to take control of any interview and communicate effectively in a variety of settings.

Event Publicity

We have managed thousands of red carpet galas, premieres, cultural and sporting events, groundbreakings, and conferences. While maximizing coverage, we use events to tell the larger story of each client’s mission.

Event Publicity

We have managed thousands of red carpet galas, premieres, cultural and sporting events, groundbreakings, and conferences. While maximizing coverage, we use events to tell the larger story of each client’s mission.

Executive Branding & Thought Leadership

Every leader has big ideas and a unique vision to share. We help executives, public figures, and subject-matter experts hone their messages, amplify their voices, and navigate all media. Our comprehensive, customizable program is designed to help clients stand out in a crowded landscape, where search and social dominate.

Executive Branding & Thought Leadership

Every leader has big ideas and a unique vision to share. We help executives, public figures, and subject-matter experts hone their messages, amplify their voices, and navigate all media. Our comprehensive, customizable program is designed to help clients stand out in a crowded landscape, where search and social dominate.

See our CLIENTS and SECTORS