What We Do

We help our clients shape what they do, what they say, and what the world says about them.

With a roster of 400 clients representing leaders and groundbreakers across industries, we partner on some of the most interesting projects imaginable – from life-saving research to celebrity red carpet events to complex global crises.

Sectors

SECTOR EXPERTISE

Arts & Culture

We project global events and manage communications for world-class cultural organizations. In addition to conceiving and executing openings, galas, and premieres, we keep our clients in the news through coverage that conveys the dynamism of their programs, draws attention to their missions, and enhances their visibility among funders.

Children’s Museum of Manhattan • Ford Foundation/Art For Justice • One World Observatory • Metropolitan Opera • Museum of Modern Art

Arts & Culture

We project global events and manage communications for world-class cultural organizations. In addition to conceiving and executing openings, galas, and premieres, we keep our clients in the news through coverage that conveys the dynamism of their programs, draws attention to their missions, and enhances their visibility among funders.

Children’s Museum of Manhattan • Ford Foundation/Art For Justice • One World Observatory • Metropolitan Opera • Museum of Modern Art

Civic & Nonprofit

When Howard Rubenstein founded the firm, he said: “If it matters to New York, it matters to us.” We’ve expanded this to say “If it matters to our global clients, it matters to us.” We help policymakers and philanthropists, businesses and nonprofits, educators and religious leaders strengthen communities and improve lives.     

ACLU • Citizens Budget Commission • Statue of Liberty/Ellis Island Foundation • Pier55 • Partnership for New York City

Civic & Nonprofit

When Howard Rubenstein founded the firm, he said: “If it matters to New York, it matters to us.” We’ve expanded this to say “If it matters to our global clients, it matters to us.” We help policymakers and philanthropists, businesses and nonprofits, educators and religious leaders strengthen communities and improve lives.     

ACLU • Citizens Budget Commission • Statue of Liberty/Ellis Island Foundation • Pier55 • Partnership for New York City

Corporate & Financial Services

We combine expertise in financial services and corporate communications with a holistic view of our clients’ professional, personal and philanthropic lives. Through this lens, we navigate complicated situations, deals and crises; advise on media strategy; and promote our clients to their most important audiences.

AEG • Apollo Global Management • Bill & Melinda Gates Investments/Cascade • JP Morgan Chase • Loews • PennantPark

Corporate & Financial Services

We combine expertise in financial services and corporate communications with a holistic view of our clients’ professional, personal and philanthropic lives. Through this lens, we navigate complicated situations, deals and crises; advise on media strategy; and promote our clients to their most important audiences.

AEG • Apollo Global Management • Bill & Melinda Gates Investments/Cascade • JP Morgan Chase • Loews • PennantPark

Crisis

From local environmental disasters to global public health emergencies, and from personal conduct to international data breaches, we counsel our clients on the right actions to take and the messages to communicate to reduce the intensity of a crisis and protect their reputations.

Crisis

From local environmental disasters to global public health emergencies, and from personal conduct to international data breaches, we counsel our clients on the right actions to take and the messages to communicate to reduce the intensity of a crisis and protect their reputations.

Education

We’re skilled at generating positive exposure for faculty, research and programs; reaching students and engaging alumni; supporting fundraising; managing crises; navigating land-use issues; and connecting schools with their surrounding communities.

Cornell Law School • Hunter College Foundation, Inc. • NYU Abu Dhabi • St. John’s University

Education

We’re skilled at generating positive exposure for faculty, research and programs; reaching students and engaging alumni; supporting fundraising; managing crises; navigating land-use issues; and connecting schools with their surrounding communities.

Cornell Law School • Hunter College Foundation, Inc. • NYU Abu Dhabi • St. John’s University

Energy & Infrastructure

Our integrated strategies for engineering firms, utilities, alternative energy providers, aviation concerns, mass transit initiatives, contractors, and trade associations, speak to multiple stakeholders, authorities, and jurisdictions. As communications partners, we help build and activate community and business coalitions that support the need for 21st Century infrastructure.

Consolidated Edison Company of New York, Inc. • General Contractors Association of New York • NY Waterway • SUEZ

Energy & Infrastructure

Our integrated strategies for engineering firms, utilities, alternative energy providers, aviation concerns, mass transit initiatives, contractors, and trade associations, speak to multiple stakeholders, authorities, and jurisdictions. As communications partners, we help build and activate community and business coalitions that support the need for 21st Century infrastructure.

Consolidated Edison Company of New York, Inc. • General Contractors Association of New York • NY Waterway • SUEZ

Entertainment

Our team has helped establish some of the most influential brands in entertainment including film and television studios; executives, producers, and creators; and festivals and events. With experience across the industry, we design and produce sophisticated campaigns, advance new ideas, and champion causes our clients care about.

The Cher Show • Color Force (Producer of Crazy Rich Asians, The Assassination of Gianni Versace: American Crime Story) • Countdown Entertainment/Times Square New Year’s Eve • Derren Brown: Secret • HBO Corp. • Steiner Studios • Jerry Seinfeld • Worldwide Pants/My Next Guest Needs No Introduction

Entertainment

Our team has helped establish some of the most influential brands in entertainment including film and television studios; executives, producers, and creators; and festivals and events. With experience across the industry, we design and produce sophisticated campaigns, advance new ideas, and champion causes our clients care about.

The Cher Show • Color Force (Producer of Crazy Rich Asians, The Assassination of Gianni Versace: American Crime Story) • Countdown Entertainment/Times Square New Year’s Eve • Derren Brown: Secret • HBO Corp. • Steiner Studios • Jerry Seinfeld • Worldwide Pants/My Next Guest Needs No Introduction

Health & Science

From grassroots care providers to national hospitals, major philanthropies to global research institutions, we help our clients save lives and improve population health. And we ensure our clients’ institutions are recognized for groundbreaking scientific discoveries, institutional innovation and excellence.

Albert & Mary Lasker Foundation • Breakthrough Prize Foundation • NewYork-Presbyterian • Cure Alzheimer’s Fund • Child Mind Institute • START Treatment and Recovery Centers

Health & Science

From grassroots care providers to national hospitals, major philanthropies to global research institutions, we help our clients save lives and improve population health. And we ensure our clients’ institutions are recognized for groundbreaking scientific discoveries, institutional innovation and excellence.

Albert & Mary Lasker Foundation • Breakthrough Prize Foundation • NewYork-Presbyterian • Cure Alzheimer’s Fund • Child Mind Institute • START Treatment and Recovery Centers

Legal

Raising the media profiles of law firms is one of our specialties. In addition to increasing the visibility of partners and attorneys in trade publications, we promote targeted practice areas – such as real estate, bankruptcy, trusts and estates, tax, and intellectual property – across media verticals.

Media

We’ve helped top publishers launch new brands and develop defining events that transcend the challenges of representing media to the media. We’re skilled at amplifying stories and giving them “legs” – getting print coverage on TV, moving TV coverage online, and making web content more discoverable and sharable. We also serve as trusted advisors to media executives.

21st Century Fox • BallerTV • News Corp. • New York Post • Refinery29 Inc.

Media

We’ve helped top publishers launch new brands and develop defining events that transcend the challenges of representing media to the media. We’re skilled at amplifying stories and giving them “legs” – getting print coverage on TV, moving TV coverage online, and making web content more discoverable and sharable. We also serve as trusted advisors to media executives.

21st Century Fox • BallerTV • News Corp. • New York Post • Refinery29 Inc.

Real Estate

We help commercial and residential real estate companies build and protect their reputations throughout the United States, Asia, Latin America, and Europe. We advise from every facet of the industry on media, marketing, and strategic positioning to maneuver in the marketplace and withstand market forces.

Tishman Speyer • Vornado Realty Trust • L & L Holding Company • Fisher Brothers • Douglas Elliman

Real Estate

We help commercial and residential real estate companies build and protect their reputations throughout the United States, Asia, Latin America, and Europe. We advise from every facet of the industry on media, marketing, and strategic positioning to maneuver in the marketplace and withstand market forces.

Tishman Speyer • Vornado Realty Trust • L & L Holding Company • Fisher Brothers • Douglas Elliman

Technology

In an industry focused on challenging the status quo, we create communications strategies that help entrepreneurs and investors grow businesses, minimize risks, and cope with problems. From early-stage to mature tech companies, and from Bay Area to Silicon Alley and beyond, we help clients navigate sweeping changes in the industry and create mainstream demand for visionary technologies.

Uber • Netflix • dozens of tech companies in crisis (Due to the confidential and sensitive nature of these engagements, we do not list our crisis clients)

Technology

In an industry focused on challenging the status quo, we create communications strategies that help entrepreneurs and investors grow businesses, minimize risks, and cope with problems. From early-stage to mature tech companies, and from Bay Area to Silicon Alley and beyond, we help clients navigate sweeping changes in the industry and create mainstream demand for visionary technologies.

Uber • Netflix • dozens of tech companies in crisis (Due to the confidential and sensitive nature of these engagements, we do not list our crisis clients)

Sports

We understand the complex interplay between leagues, owners, athletes, stadiums, fans, networks, brands, civic leaders, and the media. We’ve opened significant venues, promoted big events, announced major transactions, handled crucial negotiations, and managed a historic Super Bowl bid. We also serve as spokespeople for team management and star athletes. 

New York Yankees • Philadelphia 76ers • Southeastern Conference • Dwyane Wade • Chris Paul

Sports

We understand the complex interplay between leagues, owners, athletes, stadiums, fans, networks, brands, civic leaders, and the media. We’ve opened significant venues, promoted big events, announced major transactions, handled crucial negotiations, and managed a historic Super Bowl bid. We also serve as spokespeople for team management and star athletes. 

New York Yankees • Philadelphia 76ers • Southeastern Conference • Dwyane Wade • Chris Paul
See our CLIENTS and SERVICES

Services

Strategic Counsel

We help our clients think through pressing challenges and opportunities to build and protect their reputations with authenticity and integrity.

Strategic Counsel

We help our clients think through pressing challenges and opportunities to build and protect their reputations with authenticity and integrity.

Media Relations

Our teams are in daily contact with reporters, editors, and content creators across sectors. Our strong media relationships benefit clients proactively, reactively and in times of crisis.

Media Relations

Our teams are in daily contact with reporters, editors, and content creators across sectors. Our strong media relationships benefit clients proactively, reactively and in times of crisis.

Crisis Planning and Management

By looking for reputational threats, we’re able to map out strategies and responses before issues arise. In a crisis, we work around the clock to protect our clients’ reputations.

Crisis Planning and Management

By looking for reputational threats, we’re able to map out strategies and responses before issues arise. In a crisis, we work around the clock to protect our clients’ reputations.

Digital

A dedicated team helps clients build their digital presence, develop content, and distribute it strategically across earned, owned, paid, and social media to amplify narratives and engage with audiences.

Digital

A dedicated team helps clients build their digital presence, develop content, and distribute it strategically across earned, owned, paid, and social media to amplify narratives and engage with audiences.

Content

Our dedicated writing and creative team develop annual reports, marketing materials, white papers, web copy, case statements, and social content to connect clients to their most important audiences.

Content

Our dedicated writing and creative team develop annual reports, marketing materials, white papers, web copy, case statements, and social content to connect clients to their most important audiences.

Online Reputation Management

With optimized platforms and content, and ongoing monitoring and analysis, we help clients control their message online and improve search results.

Online Reputation Management

With optimized platforms and content, and ongoing monitoring and analysis, we help clients control their message online and improve search results.

Messaging and Brand Positioning

Our brand messaging team helps crystalize each client’s value proposition and craft campaigns and content to advance it.

Messaging and Brand Positioning

Our brand messaging team helps crystalize each client’s value proposition and craft campaigns and content to advance it.

Media Training

We give people the skills and confidence to take control of any interview and communicate effectively in a variety of settings.

Media Training

We give people the skills and confidence to take control of any interview and communicate effectively in a variety of settings.

Event Publicity

We have managed thousands of red carpet galas, premieres, cultural and sporting events, groundbreakings, and conferences. While maximizing coverage, we use events to tell the larger story of each client’s mission.

Event Publicity

We have managed thousands of red carpet galas, premieres, cultural and sporting events, groundbreakings, and conferences. While maximizing coverage, we use events to tell the larger story of each client’s mission.

See our CLIENTS and SECTORS