RUBENSTEIN / Next

Helping businesses recover, reopen and renew connections to key audiences. 

Leaders have an array of difficult decisions to make about reactivating their businesses in an uncertain environment. There are a range of new demands of the workplace and the workforce, and rapidly evolving information. Before companies can turn the lights back on, they need to navigate when and how to return, how to conduct business, and how to communicate effectively with staff and their families, customers, partners and investors.

RUBENSTEIN, which has made its home in New York City for over 65 years, is steeped in the institutions that make the City resilient – the industries, not for profits and civic organizations that are working hard now to lead the way back when the time is right.

We have launched a specialized advisory service, RUBENSTEIN/Next, that leverages decades of knowledge, experience and reach to help companies and leaders with strategic planning and communications around reopening, recovery and renewal.

Businesses and organizations in every sector will need to communicate a new path forward with vision, clarity and honestly, putting safety at the center.

We will be back. It’s important we do it the right way. And that we bring our teams along so they understand, believe and support the path forward.

Our service offerings

Our RUBENSTEIN/Next team is interdisciplinary, and taps our depth of work and expertise in:

  • Crisis management
  • Strategic communications
  • Message development
  • Digital services
  • Research

Our team of experts will help clients:

  • Hone their brand position
  • Demonstrate organizational changes
  • Share their vision for the future

Our programs are geared toward audiences that matter most:

  • Employees and other internal stakeholders
  • Consumers/customers
  • Shareholders, investors and other business partners