The Museum of Modern Art Reopens to the Public
We were proud to help our client, MoMA, welcome back visitors with new safety protocols that follow CDC, New York State, and New York City guidelines. With timed ticketing and limited entry to support social distancing, and new health and safety procedures in place, visitors will enjoy an intimate experience with more than 2,000 artworks on view in over 150,000 square feet of gallery space in the Museum’s collection and special exhibition galleries.
As part of the reopening, the Museum presents a special installation (pictured) of the iconic “I ♥ NY” logo (1976), designed by Milton Glaser (1929-2020). For more than 40 years, Glaser’s design has been a symbol of hope and enduring love for the City and New York State. Today the work represents New York State tourism and is used to promote travel to the entire state. Displaying the logo when MoMA reopens highlights the resilience of New Yorkers in the face of the unimaginable losses caused by the COVID19 pandemic and the faith that New York will re-emerge stronger than before. Empire State Development and New York State supported this installation.