What We Do
We help our clients shape what they do, what they say, and what the world says about them.
With a roster of 400 clients representing leaders and groundbreakers across industries, we partner on some of the most interesting projects imaginable – from life-saving research to celebrity red carpet events to complex global crises.
Sectors
We work as a group of boutique practices with expertise across 13 industries. With more than 60 years of experience, down-the-hall access to diverse perspectives, and the resources and reach of a large agency, we design integrated programs to help clients achieve their business goals.
Arts & Culture
We project global events and manage communications for world-class cultural organizations. In addition to conceiving and executing openings, galas, and premieres, we keep our clients in the news through coverage that conveys the dynamism of their programs, draws attention to their missions, and enhances their visibility among funders.
Arts & Culture
We project global events and manage communications for world-class cultural organizations. In addition to conceiving and executing openings, galas, and premieres, we keep our clients in the news through coverage that conveys the dynamism of their programs, draws attention to their missions, and enhances their visibility among funders.
Civic & Nonprofit
When Howard Rubenstein founded the firm, he said: “If it matters to New York, it matters to us.” We’ve expanded this to say “If it matters to our global clients, it matters to us.” We help policymakers and philanthropists, businesses and nonprofits, educators and religious leaders strengthen communities and improve lives.
Civic & Nonprofit
When Howard Rubenstein founded the firm, he said: “If it matters to New York, it matters to us.” We’ve expanded this to say “If it matters to our global clients, it matters to us.” We help policymakers and philanthropists, businesses and nonprofits, educators and religious leaders strengthen communities and improve lives.
Corporate & Financial Services
We combine expertise in financial services and corporate communications with a holistic view of our clients’ professional, personal and philanthropic lives. Through this lens, we navigate complicated situations, deals and crises; advise on media strategy; and promote our clients to their most important audiences.
Corporate & Financial Services
We combine expertise in financial services and corporate communications with a holistic view of our clients’ professional, personal and philanthropic lives. Through this lens, we navigate complicated situations, deals and crises; advise on media strategy; and promote our clients to their most important audiences.
Crisis
From local environmental disasters to global public health emergencies, and from personal conduct to international data breaches, we counsel our clients on the right actions to take and the messages to communicate to reduce the intensity of a crisis and protect their reputations.
(Due to the confidential and sensitive nature of these engagements, we do not list our crisis clients).
Crisis
From local environmental disasters to global public health emergencies, and from personal conduct to international data breaches, we counsel our clients on the right actions to take and the messages to communicate to reduce the intensity of a crisis and protect their reputations.
(Due to the confidential and sensitive nature of these engagements, we do not list our crisis clients).
Education
We’re skilled at generating positive exposure for faculty, research and programs; reaching students and engaging alumni; supporting fundraising; managing crises; navigating land-use issues; and connecting schools with their surrounding communities.
Education
We’re skilled at generating positive exposure for faculty, research and programs; reaching students and engaging alumni; supporting fundraising; managing crises; navigating land-use issues; and connecting schools with their surrounding communities.
Energy & Infrastructure
Our integrated strategies for engineering firms, utilities, alternative energy providers, aviation concerns, mass transit initiatives, contractors, and trade associations, speak to multiple stakeholders, authorities, and jurisdictions. As communications partners, we help build and activate community and business coalitions that support the need for 21st Century infrastructure.
Energy & Infrastructure
Our integrated strategies for engineering firms, utilities, alternative energy providers, aviation concerns, mass transit initiatives, contractors, and trade associations, speak to multiple stakeholders, authorities, and jurisdictions. As communications partners, we help build and activate community and business coalitions that support the need for 21st Century infrastructure.
Entertainment
Our team has helped establish some of the most influential brands in entertainment including film and television studios; executives, producers, and creators; and festivals and events. With experience across the industry, we design and produce sophisticated campaigns, advance new ideas, and champion causes our clients care about.
Entertainment
Our team has helped establish some of the most influential brands in entertainment including film and television studios; executives, producers, and creators; and festivals and events. With experience across the industry, we design and produce sophisticated campaigns, advance new ideas, and champion causes our clients care about.
Health & Science
From grassroots care providers to national hospitals, major philanthropies to global research institutions, we help our clients save lives and improve population health. And we ensure our clients’ institutions are recognized for groundbreaking scientific discoveries, institutional innovation and excellence.
Health & Science
From grassroots care providers to national hospitals, major philanthropies to global research institutions, we help our clients save lives and improve population health. And we ensure our clients’ institutions are recognized for groundbreaking scientific discoveries, institutional innovation and excellence.
Legal
Raising the media profiles of law firms is one of our specialties. In addition to increasing the visibility of partners and attorneys in trade publications, we promote targeted practice areas – such as real estate, bankruptcy, trusts and estates, tax, and intellectual property – across media verticals.
Legal
Raising the media profiles of law firms is one of our specialties. In addition to increasing the visibility of partners and attorneys in trade publications, we promote targeted practice areas – such as real estate, bankruptcy, trusts and estates, tax, and intellectual property – across media verticals.
Media
We’ve helped top publishers launch new brands and develop defining events that transcend the challenges of representing media to the media. We’re skilled at amplifying stories and giving them “legs” – getting print coverage on TV, moving TV coverage online, and making web content more discoverable and sharable. We also serve as trusted advisors to media executives.
Media
We’ve helped top publishers launch new brands and develop defining events that transcend the challenges of representing media to the media. We’re skilled at amplifying stories and giving them “legs” – getting print coverage on TV, moving TV coverage online, and making web content more discoverable and sharable. We also serve as trusted advisors to media executives.
Real Estate
We help commercial and residential real estate companies build and protect their reputations throughout the United States, Asia, Latin America, and Europe. We advise from every facet of the industry on media, marketing, and strategic positioning to maneuver in the marketplace and withstand market forces.
Real Estate
We help commercial and residential real estate companies build and protect their reputations throughout the United States, Asia, Latin America, and Europe. We advise from every facet of the industry on media, marketing, and strategic positioning to maneuver in the marketplace and withstand market forces.
Sports
We understand the complex interplay between leagues, owners, athletes, stadiums, fans, networks, brands, civic leaders, and the media. We’ve opened significant venues, promoted big events, announced major transactions, handled crucial negotiations, and managed a historic Super Bowl bid. We also serve as spokespeople for team management and star athletes.
Chris Paul • Dwyane Wade • New York Yankees • Trail Drive Management Corp./Dickies Arena • USTA • Gotham FC • Figure Skating in Harlem
Sports
We understand the complex interplay between leagues, owners, athletes, stadiums, fans, networks, brands, civic leaders, and the media. We’ve opened significant venues, promoted big events, announced major transactions, handled crucial negotiations, and managed a historic Super Bowl bid. We also serve as spokespeople for team management and star athletes.
Chris Paul • Dwyane Wade • New York Yankees • Trail Drive Management Corp./Dickies Arena • USTA • Gotham FC • Figure Skating in Harlem
Technology
In an industry focused on challenging the status quo, we create communications strategies that help entrepreneurs and investors grow businesses, minimize risks, and cope with problems. From early-stage to mature tech companies, and from Bay Area to Silicon Alley and beyond, we help clients navigate sweeping changes in the industry and create mainstream demand for visionary technologies.
Technology
In an industry focused on challenging the status quo, we create communications strategies that help entrepreneurs and investors grow businesses, minimize risks, and cope with problems. From early-stage to mature tech companies, and from Bay Area to Silicon Alley and beyond, we help clients navigate sweeping changes in the industry and create mainstream demand for visionary technologies.
Services
The world is loud, flat, and crowded. It’s hard to be heard, even harder to protect a reputation. Clients need a trusted partner with the wisdom, experience, integrity, and know-how to help manage the risk of public moments.
Strategic Counsel
We help our clients think through pressing challenges and opportunities to build and protect their reputations with authenticity and integrity.
RUBENSTEIN/Next
Leaders have an array of difficult decisions to make about reactivating their businesses in an uncertain environment. Our specialized advisory service leverages decades of knowledge, experience, and reach to help companies recover, reopen and renew connections to key audiences.
+ Learn MoreCrisis Planning and Management
By looking for reputational threats, we’re able to map out strategies and responses before issues arise. In a crisis, we work around the clock to protect our clients’ reputations.
Media Relations
Our teams are in daily contact with reporters, editors, and content creators across sectors. Our strong media relationships benefit clients proactively, reactively and in times of crisis.
Digital
A dedicated team helps clients build their digital presence, develop content, and distribute it strategically across earned, owned, paid, and social media to amplify narratives and engage with audiences.
Content
Our dedicated writing and creative team develop annual reports, marketing materials, white papers, web copy, case statements, and social content to connect clients to their most important audiences.
Online Reputation Management
With optimized platforms and content, and ongoing monitoring and analysis, we help clients control their message online and improve search results.
Messaging and Brand Positioning
Our brand messaging team helps crystalize each client’s value proposition and craft campaigns and content to advance it.
Media Training
We give people the skills and confidence to take control of any interview and communicate effectively in a variety of settings.
Event Publicity
We have managed thousands of red carpet galas, premieres, cultural and sporting events, groundbreakings, and conferences. While maximizing coverage, we use events to tell the larger story of each client’s mission.
Executive Branding & Thought Leadership
Every leader has big ideas and a unique vision to share. We help executives, public figures, and subject-matter experts hone their messages, amplify their voices, and navigate all media. Our comprehensive, customizable program is designed to help clients stand out in a crowded landscape, where search and social dominate.