With a roster of 400 clients representing leaders and groundbreakers across industries, we partner on some of the most interesting projects imaginable – from life-saving research to celebrity red carpet events to complex global crises.
Overlaying the core strategic programs we design for our diverse clients in 13 sectors, we provide a range of targeted communications services. Below is an overview of the sectors in which we work, and the services we provide.
Arts & Culture
We project global events and manage communications for world-class cultural organizations. In addition to conceiving and executing hundreds of openings, galas and premieres, we keep our clients in the news through coverage that conveys the dynamism of their programs, draws attention to their larger missions, and enhances their visibility within funding communities.
American Friends of the Israel Philharmonic • Children’s Museum of Manhattan • David Korins Designs • Edward Tyler Nahem Fine Art • Ford Foundation/Art For Justice • Highline • Intrepid Sea, Air & Space Museum • Legends / One World Observatory • National Association of Music Merchants/Make Music Day and Make Music Winter • Metropolitan Opera • Museum of Jewish Heritage • Museum of Modern Art • NYC & Company • Rockefeller Center • Times Square Alliance • Top of the Rock • Whitney Museum of American Art
Civic & Nonprofit
When Howard Rubenstein founded the firm, he said: “If it matters to New York, it matters to us.” We’ve expanded upon this to say “If it matters to our global clients, it matters to us.” Today, we work with people and institutions around the world – helping policymakers and philanthropists, businesses and nonprofits, educators and religious leaders connect to their most important audiences, strengthen their communities, and improve people’s lives.
ABNY • ACLU • ACLU Blue Ribbon Campaign • Albert & Mary Lasker Foundation • Answer the Call: New York Police & Fire Widows’ & Children’s Benefit Fund • Appeal of Conscience Foundation • Archdiocese of New York • Association for a Better Long Island • Autism Science Foundation • Cathedral of St. John the Divine • Child Mind Institute • Citizens Budget Commission • City Harvest • The Eli and Edythe Broad Foundation • Entertainment Industry Foundation / Stand Up To Cancer • Inner City Scholarship Fund • Intrepid Fallen Heroes Fund • JCR • Kelly Cares Foundation • Kelly Gang • National Medal of Honor Museum • New York Cares • New York City St. Patrick’s Day Parade • NY Coalition of One Hundred Black Women • NYC Police Foundation • One Hundred Black Men, Inc. • The OnePulse Foundation • Partnership for New York City • Pier55 • Seneca Point Global • Sing for Hope • Statue of Liberty/ Ellis Island Foundation • UJA Federation of New York • Uniformed Sanitationmen’s Association • Volunteers of Legal Service
Corporate & Financial Services
We combine expertise in financial services and corporate communications with a holistic and digitally integrated view of our clients’ business enterprise, market value and overall reputation. We skillfully navigate complicated situations, deals and crises, including mergers & acquisitions, IPOs and leadership transitions, advise on media engagements and inquiries; and promote our clients’ visions and expertise to create trusted relationships with all stakeholders. Our clients include leading chief executives and entrepreneurs; multinational corporations as well as smaller public and private companies, commercial and investment banks; insurance companies; and a variety of investment managers and advisors, including private equity, real estate, venture capital, hedge fund and mutual fund complexes.
AEG • Apollo Global Management • Apple Inc. • Bienville Capital • Bill & Melinda Gates Investments / Cascade • Citadel • Dimensional Fund Advisors • Emigrant Savings Bank / Fine Art Finance • Estee Lauder, Inc. • Garda Capital Partners • Grove Street Advisors • JP Morgan Chase • Loews • L’Oreal USA, Inc. • MacAndrews & Forbes • Peter J. Solomon Co. • Pershing Square Capital Management • PIMCO • Steel Partners Holdings • Third Point • VEREIT • White Birch Paper • William Hill
Extensive experience, rapid response, and excellent media relations skills have made Rubenstein’s crisis management practice a model for the industry. From local environmental disasters to global public health emergencies, personal conduct to international data breaches, we counsel our clients on the right actions to take and the right messages to communicate to reduce the intensity of a crisis so they can return with confidence to their day-to-day work and lives.
Please note: For reasons of confidentiality, and due to the sensitive nature of these engagements, we do not list our crisis clients.
Our practice helps universities, public, private and charter schools, educational nonprofits, and foundations strengthen their renown and achieve their missions. We’re skilled at generating positive exposure for faculty, research and programs; reaching students and engaging alumni; supporting fundraising; managing crises; navigating land-use issues; and connecting schools with their surrounding communities.
AltSchool • Code.org • Cornell Law School • Dalton School • Expii, Inc. • Fordham University School of Law • Hunter College Foundation, Inc. • Khan Academy • New York Institute for Special Ed • NYU Abu Dhabi • Queens College • Quinnipiac • Seton Hall University • St. John’s University • Teachers College Columbia University • The Global Teacher Prize • University of North Carolina School of the Arts • Vassar College
Energy & Infrastructure
With energy and public infrastructure projects driven by the forces of public opinion, publicity, regulatory oversight and technology, Rubenstein has long been an effective communications partner for clients seeking to advance their proposals in the face of these challenges. Our efforts have included the creation of traditional and social media strategies that speak to multiple, and often conflicting, stakeholders, authorities and jurisdictions. We not only generate specific messaging to meet each client’s goals, but we also help build community and business coalitions that recognize and support the need for 21st Century infrastructure. Clients have included engineering firms, utilities, alternative energy providers, aviation concerns, mass transit initiatives, contractors, and trade associations.
Consolidated Edison Company of New York, Inc. • General Contractors Association of New York • NY Waterway • SUEZ Environment North America • United Refining Energy
Our team has helped establish some of the most influential brands in entertainment and media. With experience in every aspect of the business, we design and produce sophisticated campaigns, advance new ideas, and champion causes of importance to our industry clients. We represent film, television, and gaming studios; film and television campaigns; programming and digital content; executives, producers, and creators; music entities; and festivals and events.
• A24/Mid90s • Amazon Studios • Beats By Dre • Bloomberg Philanthropies/Paris to Pittsburgh • The Cher Show • Color Force (Producer of Crazy Rich Asians, The Assassination of Gianni Versace: American Crime Story) • Dr. Seuss Enterprises • Countdown Entertainment/Times Square New Year’s Eve • CreativeChaos VMG/Thank You For Your Service • EuropaCorp/The Circle and Their Finest • Girl Culture Films LLC • HBO Corp. • HBO/The Oslo Diaries • HBO/Say Her Name: The Life and Death of Sandra Bland • Jerry Seinfeld • Makeready • Marlo Thomas/THAT WOMAN • MRC (Producer of Ozark, House of Cards) • Starz/The Girlfriend Experience • Steiner Studios • Sundance TV HQ • The Orchard • The Walt Disney Company • Worldwide Pants/My Next Guest Needs No Introduction
Health & Hospitals
From grassroots care providers, to national hospitals, to major philanthropies, to global research institutions, we help our clients save people’s lives, improve population health, and advance institutional reputations for innovation and excellence.
Alzheimer’s Association of New York • Autism Science Foundation • Bristal Assisted Living • Child Mind Institute • Gateway for Cancer Research • Mesoblast • NewYork-Presbyterian • Northern Westchester Hospital • NYU Winthrop Hospital • Research Foundation for Mental Health • START Treatment and Recovery Centers • Tourette Association of America
Rubenstein was a pioneer in legal public relations and remains an industry leader. By creating multiple ways for targeted audiences to hear a consistent message, we maximize the impact of communications focusing on key attributes that attract clients and engage potential recruits. Using a range of tactics including thought leadership, media relations, content creation, and social media, we enhance the visibility of firms, practice areas, and individual partners. We have experience with all types of legal practices including litigation, white collar, finance, M&A, real estate, bankruptcy, trade, employment, technology, and IP.
Cornell Law School, Fordham Law School, and more than a dozen law firms ranging from boutiques to numerous AmLaw 100 firms that we cannot disclose due to confidentiality.
We’re fluent in the language of media and we understand the unique challenges of representing media to the media. We have helped some of the world’s top publishers launch new brands, properties and verticals across platforms and develop defining events to distinguish their brands. Our team is skilled at amplifying stories and giving them “legs” – getting print coverage on TV, moving TV coverage online, and making web content more widely discoverable and sharable across online outlets and social communities. We also serve as trusted advisors to media executives, having been instrumental in handling high-profile issues.
21st Century Fox • BallerTV • News Corp. • New York Magazine 50th Anniversary • NY Post • Outbrain • Refinery29 Inc. • Televisa • Time Inc. / Time 100 Gala
We help influential commercial as well as residential real estate concerns build and protect their reputations to achieve their business goals throughout the United States, Asia, Latin America, and Europe. Our clients represent every facet of the industry – owners and developers; investment managers; lenders and brokers; architecture, design and construction firms; and some of the world’s most iconic properties. We advise them on media, marketing and strategic positioning to maneuver in the marketplace and withstand market forces.
Acadia Realty Trust • ATCO Properties and Management • BDG • Chrysler Building • CNY Group • Columbia Property Trust • Diamante Cabo San Lucas • Douglas Elliman • Fisher Bros. • George Comfort & Sons • Heitman • Himmel + Meringoff Properties • HJ Kalikow & Co. • Jack Resnick & Sons • Jones Lang LaSalle • Knotel • L & L Holding Company • Maefield Development • Manhattan Skyline Management Corp. • Olshan Properties • Park Tower Group • Related Companies • Rockefeller Center • Rudin Management • Sage Realty Corporation • Savills Studley, Inc. • Silverstein Properties • Square Mile Capital • Steiner NYC • Tavistock Development Company / Lake Nona • Tishman Speyer • Tower Management Services • USAA Real Estate Company • VEREIT • Vornado Realty Trust • Wildflower Ltd. • World Trade Center
Science, Innovation & Technology
E-commerce. Social media. Mobility. Scientific discovery. Space exploration. We help entrepreneurs, startups, and established brands across categories build excitement for big ideas and create mainstream demand for visionary technologies.
A2 Milk • Albert & Mary Lasker Foundation • ALS Association • Breakthrough Prize Foundation • Breakthrough Starshot • Cure Alzheimer’s Fund • Entertainment Industry Foundation / Stand Up To Cancer • Ginkgo Bioworks • Hyperloop One • Joint Industry Advancement Fund • Northrop Grumman Systems Corp.
We understand the complex interplay between leagues, owners, athletes, stadiums, fans, networks, brands, and civic leaders – and the media they talk to and read. Our team has opened stadiums, promoted major sports events, announced high-profile transactions, handled important negotiations, and managed a historic Super Bowl bid. We also serve as spokespeople for team management and star athletes.
Chris Paul • Dwyane Wade • Lelands.com • Life Time Athletic at Sky • Life Time NJ Marathon • Life Time NYC Triathlon • Mission Athletecare • National Football League (NFL) • National Hockey League (NHL) • New York Yankees • Philadelphia 76ers • SailGP • Southeastern Conference (SEC) • Storelli Sports
Our services reflect the diversity and depth of our client relationships.
We help our clients think through their most pressing challenges to build, advance, and protect their reputations with authenticity and integrity.
Media relations are a core strength for our firm and an essential tool to help our clients – whether proactively, reactively, or in times of crisis. We’re in daily contact with reporters, editors and content creators – and we create original content to tell our clients’ stories.
Crisis Planning and Management
Crisis Planning and Management
We look for reputational threats and consider the ways a crisis can unfold, mapping the steps for effective responses before something occurs. If a crisis develops, our teams work around the clock to respond, communicating with management and employees, business partners and the public to protect our clients’ reputations. .
In addition to core media content, we write about finance, marketing, fundraising, and government relations. Our skilled team helps clients develop presentations, white papers, annual reports, web copy, marketing materials, case statements, and more.
Our media training team gives clients – including C-suite executives, producers and directors, entrepreneurs, brand and product managers, sport executives, athletes, and talent – the skills and confidence they need to take control of any interview and get their points across effectively in different settings. Each session includes on-camera interviews, tough questions, extensive practice, and lots of practical advice to help our clients refine and advance their key messages.
Online Reputation Management
Online Reputation Management
Our comprehensive online reputation management practice develops optimized platforms and content that let our clients control their message and improve search results. Because search is fluid and evolves over time, we offer ongoing monitoring, analysis, and reporting to ensure our clients continue to rank high in online search results over time.
We have managed thousands of red carpet galas, openings and premieres, cultural and sporting events, groundbreakings, and conferences. While maximizing coverage for these events, we also use them to inspire more in-depth organizational coverage.
We use social media and traditional media in tandem to amplify client narratives and build new paths to audience engagement. With insight about how people discover and share information online, we help our clients build their digital presence, develop great content, and distribute it strategically across the right mix of platforms to advance their desired positioning.
Messaging and Brand Positioning
Messaging and Brand Positioning
We shape the core ideas that drive thoughtful strategies. Then we design integrated campaigns that align organizational initiatives, personal activities, and communications with business goals to reflect what our clients are trying to achieve.